Our company was founded in 2004. Our registered capital is RMB5 million. Our company is located in the beautiful city - Weihai, which is the world's largest fishing tackle production base. Our company covers a land area of 21333.4 square meters.

Our company is engaged in all series of fishing gears, fishing equipment, and outdoor fishery cultural gifts, such as rods, wheels, lines, floats, hooks and other fishing gear parts.

Our company is the first company which introduced international chain operation mode of the third generation fishing tackle retail chain business enterprise in the fishing tackle industry. Aim at building China's first brand of fishing tackles, we now have 27 directly-managed stores, over 200 retail chains and more than 185 authorized dealers. Besides, the biggest flagship chain with 1500sqm was set up in 2010 in Weihai. In September, 2011, our company was assessed as one of the outstanding E-traders by Weihai Economy And Information Committee for our outstanding performance in E-commerce for years.

Our company is a group company, which has two wholly-owned subsidiaries: Weihai Athene Carbon Fiber Products Co., Ltd. and Hest Electronic Commerce Co., Ltd., and eight departments: finance department, purchasing department, production department, network service department, distribution department, business department, chain department and administration department. Weihai Athene Carbon Fiber Products Co., Ltd. is responsible for researching and developing products, with four processing workshops, which mainly produce rods, lines and fishing tackle accessories. Hest Electronic Commerce Co., Ltd. is engaged in marketing products from Athene and cooperating with other enterprises by electronic commerce.

Our head office as well as our flagship store and chains uses networking systems to purchase and marketing. Cooperating with famous logistic companies, we can offer safe and efficient distribution work. Our fishing tackle chain supermarkets purchase and sell over 10000 species. More than 30% of our products are updated every year.

Weihai Hest Fishing Tackle Co., Ltd. is run according to complete systems, operation strategies, laws and regulations. We adopt the chain supermarket mode to create win-win situation among head offices, chains, suppliers, consumers and company staff members.